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Marketing

Do you hear what I hear? Word of mouth marketing

Ninety percent of the population is following 10 percent of the population of influencers.
Article

Marketing

De-evolution: Is the coupling of data and technology making us evolve backwards?

How has the increase of data and brand intelligence influenced the development of the human race?
Article

Marketing

Data: THE digital marketing challenge, and how to tackle it

7.5 hours in conversation with 25 senior marketers to answer one question: how do you get from data to insight to action?
Article

IT

The digital future: are you in or out?

Digital is no longer a cultural revolution. Culture is already at the top of the hill, tapping its foot, checking its watch while you catch up.
Article

Marketing

Process is the new black: understanding digital disruption

According to marketing whizz Lisa Arthur, better addressing the needs of customers has to start with a look at what you're doing internally.