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Article
Marketing
Do you hear what I hear? Word of mouth marketing
Ninety percent of the population is following 10 percent of the population of influencers.
Article
Marketing
De-evolution: Is the coupling of data and technology making us evolve backwards?
How has the increase of data and brand intelligence influenced the development of the human race?
Article
Marketing
Data: THE digital marketing challenge, and how to tackle it
7.5 hours in conversation with 25 senior marketers to answer one question: how do you get from data to insight to action?
Video
CX
The man who transformed LEGO
Today, LEGO is one of the world's best-known – and best-loved – brands. But it wasn't always that way, says CEO Jørgen Vig Knudstorp.
Video
Sales
Kevin Harrington: the three business decisions that made me
Surviving the feeding frenzy of competitive business is a lot easier if you're the one with the teeth. Meet Shark Tank's Kevin Harrington.
Article
IT
The digital future: are you in or out?
Digital is no longer a cultural revolution. Culture is already at the top of the hill, tapping its foot, checking its watch while you catch up.
Article
Marketing
Process is the new black: understanding digital disruption
According to marketing whizz Lisa Arthur, better addressing the needs of customers has to start with a look at what you're doing internally.
Video
Marketing
Millennial marketing lessons from the LADbible
How can your brand reach the elusive millennial consumer? How do you understand and engage with them? LADbible’s Arian Kalantari & Ian Moore explain.
Ebook
Marketing
The digital marketing challenge (and how to tackle it)
Delivering exceptional customer experience isn’t just about becoming more customer-centric. It involves maximising data from every interaction.
Video
IT
Time Inc’s journey to customer centricity
Digital disruption in publishing has been well documented. So what has it meant for one of the world's oldest and best-loved media brands?
Video
CX
How great service transformed Zappos.com
Tony Hsieh doesn’t care if you’re passionate about shoes. To fit in at Zappos, you have to be passionate about just one thing: offering great service.
Video
IT
Improving sporting performance with data
Whether scoring goals or winning races, sport is about finding an advantage over your rivals. And data analytics is increasingly providing that edge.
Ebook
Marketing
Transforming business communication: a new approach
“Change before you have to,” said legendary GE Chief executive Jack Welch. Which is great advice – albeit easier said than done.
Ebook
Marketing
Marketing and the digital customer experience: from data, to insight, to action
Exploring possibilities in a brave new world of connected customers and big data analytics is a modern marketing imperative. But where do you start?
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