Time Inc’s journey to customer centricity
Digital disruption in publishing has been well documented. So what has it meant for one of the world's oldest and best-loved media brands?
Technological change has transformed consumers’ lives, forcing every industry to innovate to survive, and it has put customer service front and centre of the agenda. In this programme, we discuss the publishing industry’s journey to customer centricity with Time Inc.’s Scott Mcallister, SVP of Consumer Digital Marketing and Revenue.
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