Millennial marketing lessons from the LADbible
How can your brand reach the elusive millennial consumer? How do you understand and engage with them? LADbible’s Arian Kalantari & Ian Moore explain.
The Lad Bible is known as one of the fastest-growing publishers of content for a millennial audience. It’s embrace of both in-house and user-generated content has seen it described as a cross-between You’ve Been Framed and the lad-mags of the late 1990s. Here, co-founder Arian Kalantari and Head of Content Ian Moore explain how to engage with a millennial audience – and why standing still is not an option.
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