The digital marketing challenge (and how to tackle it)
Delivering exceptional customer experience isn’t just about becoming more customer-centric. It involves maximising data from every interaction.
Meet the Boss and Sitecore have hosted five roundtables with senior marketing professionals. Each roundtable is a 90-minute deep dive into the business impact of an omnichannel customer journey, led by the executives and independently moderated by Meet the Boss. This ebook gathers the highlights, challenges and learning from 7.5 hours of conversation and 25 senior marketing professional on how they get from data to insight to action.
What does business really think? It’s all here.
