Marketing News & Trends

As we near the end of the pandemic, it’s important to ask, what should marketing strategies for 2021 look like?

Acquiring, retaining, and reengaging your customer is perhaps the greatest marketing concern of our times.

Content is the great leveler in helping to define your brand and tone, but how do you also provide a deeper digital customer experience?

Data-driven marketing has swiftly become the go-to-market strategy for the majority of senior marketers since the beginning of 2020.

An authentic engagement strategy helps you to reach out and attempting to make a genuine connection with the consumer through affecting content.

Consumers, now more than ever, want the brands that they purchase from to share their values.

CMOs cannot - nor should not - underestimate the power of a resilient brand strategy which keeps them in step with the needs of modern customers.

Companies who adopt a data-driven approach are 6x more likely to be profitable year-over-year and 23 times more likely to acquire customers.

Consumers place great stock in brand authenticity and are beginning to experiment with alternate options where they see their favorites lacking.

How do marketing and sales keep pace with a cultural change of this magnitude? The answer is, and always has been, in Omnichannel.

Using data to drive your marketing approach is just one of a multitude of means of building the needed trust between the consumer and the company.

This necessity of buying online has made consumers significantly more open to digital offerings and experiences

It is essential that businesses now build a resilient brand image that keeps them in step with the general needs of the modern customer.

The awards recognize the executive leaders most deserving of recognition for delivering real value for their organizations

This guide illustrates why emotional branding is essential to all brands when developing brand strategies in a such competitive marketplace

Learn the definition, importance and benefits of an effective digital leadership and digital leader in achieving business goals

Learn what behavioral segmentation is and how it can be used to boost marketing effectiveness by grouping your audience based on their actions.