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IT

Moving Past Pilots: Innovation & Insights Leaders Embrace Experimentation

Takeaways from the 2019 Digital Innovations Insights Summit. Leaders from companies like Visa, Walmart, and Levi’s discuss how to use experimentation

Marketing

Complete Guide to Digital Psychology

Uncover the complete guide to Digital Psychology and learn the best methods to understand and affect user behavior

Marketing

A Digital Transformation Framework for Organizations in 2019 (Summit Report)

Digital Innovation Post Summit Takeaways: Leaders from Wells Fargo, Schneider Electric & Siemens share thoughts on digital transformation spend, more.

Marketing

Omnichannel Customer Experience: Making the Most of Data (2019 Summit Report)

2019 Omnichannel Insight Summit takeaways: Leaders from Johnson & Johnson, Kimball, and Macy's share thoughts on creating a seamless experience.

Marketing

Marketers Talk Fundamentals of Digital Customer Journey at CMO Insight Summit

Marketers from Anheuser-Busch, PGA, Unilever and more share insights at the 2019 executive event.

CX

Why Differentiation Matters in Retail Experience Strategy (interviews with top retail execs)

Execs from The Walt Disney Company, Asos, Euronics & Harrods at NG Retail in Europe on differentiation as key to retail experience strategy.

Marketing

The Surprising Benefits of Implicit Cause Marketing

The solution to avoiding backlash over philanthropic cause marketing efforts might be an internal rather than an external push

Marketing

Employee Advocacy: Scaling Social Media for 2019

Can employee advocacy finally make social media scalable for marketers in 2019?

Marketing

Virtual Polarity: Marketers Far from Consensus On Social Media Influencers

Marketers debate the effectiveness of social media influencers, so will advertising spend decline?

Marketing

What Do AI Sentiment Analysis Algorithms Mean for Marketing?

AI sentiment analysis algorithms can finally unlock the power of unstructured data for marketers—but what effect will this have on privacy?

Marketing

Relevance After Millennials: MTV’s Research Unveils Characteristics of Generation Z (Video Keynote)

Can businesses, slow to respond to millennials, take advantage of MTV’s research into the unique characteristics of generation Z?

Marketing

5 Key Points to Support an Omnichannel Strategy (Insights for 2020)

Insights from the engineer behind one of the world's greatest brands.

Marketing

Dark social: Handle with care

Buying decisions are made in dark social, but marketers could kill the trend if they don’t learn from their mistakes

Marketing

Content ROI: How to kill a brand

Marketing strategies are getting easier to measure and less valuable for consumers

Marketing

Game changer: Immersive marketing within virtual worlds

Growth in computer games got the attention of tech giants, so should marketers get immersed themselves?

Marketing

Data protection is from you: GDPR and better mailing lists

New legislation could do wonders for brand perception at a time of growing cynicism

Marketing

Listen Up! Mobile First’s Primary Problem Isn’t Tech

Digital Marketers at the GDS Mobile Innovation Summit say going Mobile First Isn't about Tech, It's About Culture.

Marketing

Why AR, VR Is Giving Birth To The New Buzzword: The Experience Economy

Marketing Executives at our GDS CMO Summits tell us why the Experience Economy is replacing the Omnichannel buzz

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