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Article
Marketing
Rising from the ashes: How reimagining mobile user experience saved the Motorola brand
When shattering the competition means building a smartphone that’s shatterproof…
Article
Marketing
Disrupting Your Own Marketing Plan: How Home Depot Got It Right
Speaking with former Home Depot CMO Trish Mueller at the GDS CMO Insight Summit about ditching the store's traditional marketing plan.
Article
Marketing
Data-Driven or Data-Dependent: How do we combat data hoarding?
Stop collecting and start analysing – is data dependency distracting us from listening to customers?
Article
Marketing
How Quest Nutrition Feeds It’s Lean, Mean Marketing Machine
The CTO of Quest Nutrition explains why he thinks tech executives should attend our GDS Marketing Summits
Article
Marketing
The Story of BENRUS: How Omnichannel Helps Customer Stories Live Forever
The CEO and Chair of Benrus tells us how he learned at the GDS Summit it's time for the historic watch company to explore digital storytelling.
Article
IT
Moore’s law of losers
Backing the big transformation bet is the only way to win says author and advisor Geoffrey Moore. Time to put all your eggs in one basket...
Article
Marketing
Consumers bite back: Why Influencer Marketing is taking over
CMOs are looking to social media influencers for better reach and messaging authenticity.
Article
Marketing
Machine Learning vs Artificial Intelligence
Executives at the GDS CMO Data Insight Summit discuss how AI and ML allow marketers to use petabytes of data to learn about you.
Article
Marketing
Watch out: Wearables To Undergo Makeover
Executives at both the Omnichannel Insight and the Healthcare Summits discuss the disruption in the wearables category.
Article
Marketing
How digital transformation can destroy the siloed business
Perhaps more than any other business decision, digital transformation is a team game...
Article
Marketing
VR, voice and artificial intelligence: digital’s next big thing
Where is the next big marketing disruption coming from? We caught up with a host of digital experts to find out.
Article
IT
Digital disruption must die
Businesses are stronger together, so why are the leaders trumpeting something that creates division? Disruption is dead. Long live transformation.
Article
Marketing
How do you solve a marketing problem like Alexa?
How are marketers planning to meet and beat the unique marketing challenges posed by artificial intelligence, machine learning, and bots?
Article
HR
Creating employee engagement for peanuts
The digital technologies that employees use everyday can be used to ensure better engagement in the workplace.
Article
IT
The game is afoot: how digital is changing decision-making
Will digital technologies democratise organisational decision-making? We asked 11 business leaders for their view.
Article
Marketing
McDonald’s Helps American FnB Industry Serve Up Digital Kiosks
Retail experts weigh in on why the digital revolution is stalling in the food and beverage industry, namely with kiosks in brick and mortar stores
Article
IT
2017: Predictions for the year ahead
Forecasting is strange magic. But still our editorial team gather around their crystal ball...
Article
IT
2016: Year in review
Over 110 events in the making, here are our editorial team’s highlights of 2016...
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