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Marketing

Chief Marketing Officer (CMO): No Longer Just the Bullhorn for the Brand

CMOs cannot - nor should not - underestimate the power of a resilient brand strategy which keeps them in step with the needs of modern customers.
Article

IT

How are Digital Transformation efforts having to adjust to Covid-19?

Digital transformation is driven by the technical solutions that an organization utilizes to run its business.
Article

IT

Driving a New Kind of “Operational Innovation”

After the economic storm as it is banking executives are starting to look into the means of using innovations to help drive financial progress.
Article

IT

Navigating Uncertainty to create the Banking Model of The Future

During times of marked uncertainty, the responsibilities of the banking industry are twofold, they must help customers and protect their business.
Article

Operations

Oil and Gas Technology: How is the Energy Industry Responding to Covid-19?

With digital transformation well underway, new technologies can help make Oil and Gas operations safer, more productive, and efficient.
Article

Oil and Gas Industry Review: Reinventing Your Playbook by Responding & Adapting to Disruption

With the use of big data, companies can not only cut costs but also capture large data in real time.
Article

Big Data Analytics in Oil and Gas: Harnessing Real-Time Insights for Agility

With the use of big data, companies can not only cut costs but also capture large data in real time.
Article

Operations

Manufacturing Leadership: Championing Change & Driving Innovation Through Uncertainty

Now, more than ever, the manufacturing industry requires leadership that is prepared to innovate and drive necessary change for the future.
Article

IT

How Does Upskilling Your Employees Help to Institute Workforce Transformation?

Digital innovation cannot occur without first preparing employees with the skills necessary to instigate that change.
Article

IT

Challenging Legacy Mindset & Encouraging Cultural Transformation

Executives can more easily prepare their organizations for the cultural transformation that they wish to institute.
Article

IT

Sustainable Product Development: Streamlining and Optimizing from Research to Execution

Developing products which cater to the needs of the customer are essential to any business, to this end, streamlining and optimizing are a must.
Article

Operations

Manufacturing Automation: Process, Pilots and Costs

Automation provides the capability to improve the ease of operations, not only for customers but also employees, partners and suppliers of any sector.
Article

Operations

Digital Workforce: How to Attract Talent & Upskill to Optimize Your Workforce

Attracting and hiring great talent is essential where any business is concerned – especially now – but where manufacturing it is vital.
Article

Marketing

Data & Analytics: How does a Data Driven Approach Create Seamless Customer Experience?

Companies who adopt a data-driven approach are 6x more likely to be profitable year-over-year and 23 times more likely to acquire customers.
Article

Marketing

Time to Fine-Tune Your Brand: How Multichannel Strategy Helps to Create Brand Authenticity

Consumers place great stock in brand authenticity and are beginning to experiment with alternate options where they see their favorites lacking.
Article

Marketing

Integrating, Aligning and Unifying Multichannel Ecommerce to Drive Productivity

How do marketing and sales keep pace with a cultural change of this magnitude? The answer is, and always has been, in Omnichannel.
Article

HR

Stand Out from the Crowd! Becoming the Employer of Choice in the Post-Covid Labor Market

CHRO’s should be searching for innovative solutions which help them to attract employees in a post-Covid market and become an Employer of Choice.
Article

Sales

Revenue Generation and the ‘New Normal: Redefining Sales Culture

Revenue generation has become a significant struggle as the pandemic has worn on, a business reset is the only answer.