Insights & Reports

Filter by Sector

Sector

Filter by Type

Type

Marketing

What Do AI Sentiment Analysis Algorithms Mean for Marketing?

AI sentiment analysis algorithms can finally unlock the power of unstructured data for marketers—but what effect will this have on privacy?

CX

Is There a Glimmer of Hope for Retailers in Trouble?

Advice from industry heavyweight Andrew Jennings could save retailers in trouble after another tough year on global high streets

Sales

Converting Skeptics: Why Social Media Monitoring Is Critical to Sales Success

Sales trailblazers say social media monitoring is the only way to convert skeptical prospects

Marketing

Relevance After Millennials: MTV’s Research Unveils Characteristics of Generation Z (Video Keynote)

Can businesses, slow to respond to millennials, take advantage of MTV’s research into the unique characteristics of generation Z?

IT

Global Confidence in Healthcare Technology Advances Ahead of 2019

The healthcare technology industry is benefiting from a boost in global confidence as evidenced by major strides forward over the past year

Operations

The Pressure is On: Companies Reconsider Importance of Health and Safety

Investors, consumers, and workers look for companies to adopt safe, healthy and environmentally-conscious cultures.

Marketing

5 Key Points to Support an Omnichannel Strategy (Insights for 2020)

Insights from the engineer behind one of the world's greatest brands.

The Top 5 Executive Challenges in Oil and Gas for 2018

What are the greatest challenges facing executives in the Oil and Gas industry?

Operations

Employees don’t buy-in: EHS initiatives aren’t working… yet

EHS executives have been struggling to get employees to embrace safety at work, but there are signs that change is coming

Marketing

Dark social: Handle with care

Buying decisions are made in dark social, but marketers could kill the trend if they don’t learn from their mistakes

Marketing

Content ROI: How to kill a brand

Marketing strategies are getting easier to measure and less valuable for consumers

Marketing

Game changer: Immersive marketing within virtual worlds

Growth in computer games got the attention of tech giants, so should marketers get immersed themselves?

Marketing

Data protection is from you: GDPR and better mailing lists

New legislation could do wonders for brand perception at a time of growing cynicism

CX

Change your employees’ mindset, or go under

Retailers are running out of time to train employees to embrace change

CX

Retail, like sport, is making itself redundant

Struggling retailers can’t match online only sales, so we ask will sport soon follow their rocky lead with the arrival of new tech?

Sales

The Guide to B2B Social Selling: Part one – Let’s get you set up

Your basic guide to getting ready in the social space for B2B sales

Sales

Big Data Analysis at Work: Big Change, Increased Employee Productivity

Big data analysis applied to the workplace can improve stagnating productivity figures amongst employees of the knowledge economy

CX

Silos can rescue or ruin retail empires

Silos are known to cause all sorts of headaches for executives, but now they could save a struggling industry

View more Insights

Stay Informed

Join our community of executives leading the way in business and digital transformation.

Event Calendar

Get access to all GDS Group summits by downloading the event calendar for 2022

Download Calendar

© GDS Group 2024