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Sales

Spotlite – Redefining Sales Enablement for ‘The New Normal’

A bitesized report built out from insights provided by the Sales leaders looking to transform their RevGen strategies for 2021.
Article

IT

Spotlite – The Role of the Chief Information Officer in 2021

A bitesized report built out from insights provided by CIOs looking to transform their IT strategies for 2021.
Article

IT

Spotlite – 2021 and Driving Effective Banking Innovation

A bitesized report built out from insights provided by Banking Innovation and Finance leaders driving transformation today.
Article

Marketing

Spotlite – Key Marketing Priorities for 2021

A bitesized report built out from insights provided by the marketing leaders looking to transform their marketing strategies for 2021.
Article

HR

Spotlite – Why does HR Innovation matter in 2021?

A bitesized report built out from insights provided by HR Innovation executives looking to develop, people, process & potential.
Article

IT

10 Technology Leaders on the CIO role in 2021

The role of the CIO is shifting like never before which makes adaptable, change-oriented technology leaders truly indispensable.
Article

Sales

5 CSOs on the Sales Strategy Plan of the Future

Sales under stress isn’t new, but by all accounts, 2020 was the year in which businesses either sank or swam, financially speaking.
Article

Marketing

6 Chief Marketing Officers (CMOs) on Marketing Strategies for 2021

As we near the end of the pandemic, it’s important to ask, what should marketing strategies for 2021 look like?
Article

Sales

Driving Lead Generation in a Digital-First World

Defining a digital approach that adds value has become the ‘new normal’ amongst business operators.
Article

HR

The Power of Prediction: Leveraging Data to Enhance Your HR Department

An effective HR team will serve as the first and last line of defense against Covid-19 both in the workplace and surrounding it.
Article

Operations

5 Future Energy Trends to Watch in 2021

Based on the insights generated from the summit, these are the 5 future energy trends to watch in 2021.
Article

IT

10 Leaders on Healthcare Transformation Trends for 2021

Healthcare transformation is mission critical in 2021, it’s time to make a change to help realize the future of healthcare.
Article

IT

Digital Transformation Framework 2021: How to Realize Success in the Hybrid Digital Era

As customer behavior changes, companies must too – by adapting their operations and the way they win business.
Article

CX

Future of Retail: 9 Key Retail Trends for 2021

The future of retail and the trends therein have never been more difficult to predict. However, here is GDS' overview based on our industry analysis.
Article

Marketing

Customer Acquisition, Retention, and Loyalty

Acquiring, retaining, and reengaging your customer is perhaps the greatest marketing concern of our times.
Article

Marketing

Digital Customer Experience and the impact of Content

Content is the great leveler in helping to define your brand and tone, but how do you also provide a deeper digital customer experience?
Article

Marketing

Customer Data – How to Make the Most of What Is Available

Data-driven marketing has swiftly become the go-to-market strategy for the majority of senior marketers since the beginning of 2020.