Marketing News & Trends

How can marketers deliver meaningful, cohesive, and connected customer experiences in a digital-first world?

Tips for improving your marketing ROI in 2022

Who’s winning over consumers with initiatives and transparency?

How can we create an irreplaceable role for our brand in consumers’ lives with personalized marketing?

TikTok has become an increasingly powerful force in social media but how can we use it to drive business value?'

Where is marketing going? What is its evolutionary path? We asked Alexis Oger, Vice President EMEA Marketing at the tech giant, Dell Technologies

Sustainability sits at the forefront of most businesses’ strategic plans in 2022, but can the same be said for Marketing?

Data is essential to effective marketing, but post-GDPR, the rules have changed. What then, can we do to prevent the impact?

How can you create extraordinary experiences for your customers like Amazon?

What are the main challenges in embracing a data-driven marketing approach?

How are Machine Learning, Automation and Artificial Intelligence technologies shaping the future of Marketing?

The future of brand building in Web 3.0

Mastering your marketing is not just key to reaching an audience in 2022, it’s a matter of survival. How then, can leaders keep up?

How are consumers forcing companies to align with their own ideals?

Customer experience has changed and it's time for businesses to change with it. Here's our guide on how to transform CX in 2022.

AI enabled sentiment analysis is a powerful means of bolstering our customer experience potential, but how do we action it?

A bitesized report built out from insights provided by the marketing leaders looking to transform their marketing strategies for 2021.